Jacob Maarse Florists eCommerce Solution

Industry: Flowershop Site: http://www.jacobmaarse.com Description: Aiming to improve its market penetration beyond the Pasadena, Los Angeles, and immediate surrounding areas, Jacob Maarse Florists realized they need an online presence and an integrated strategy for their sales and marketing efforts.

Project Overview

Background:Jacob Maarse Florists, rated the “#1 Florist in LA” by the Los Angeles Magazine, has been a southern California tradition since 1966 and has played a vital role in the community's rich and vibrant history. For over thirty-seven years Jacob Maarse Florists has provided flowers for weddings, banquets, birthdays, bar and bat mitzvahs as well as Hollywood productions (Beverly Hills Cop, for example) and corporate events. Arrangements have appeared at the Hollywood Bowl and are celebrated every year as the bouquets grace the Rose Court of Pasadena's Tournament of Roses Parade.

Challenge

Aiming to improve its market penetration beyond the Pasadena, Los Angeles, and immediate surrounding areas, Jacob Maarse Florists realized they need an online presence and an integrated strategy for their sales and marketing efforts. Among the immediate needs are a stronger online presence, eCommerce solution, an online order processing system, and local and national promotional strategies. For the right solution, they sought the services of CIS Media to develop and implement a Strategic Marketing Plan that included website design and development, online brand positioning and search engine marketing initiatives.

Client Requirements
eCommerce Solution
• Web Site Design
• Corporate Branding
• Virtual Tour
• Graphic Design
• On-line Order Form
• Database Integration
• Search Engine Optimization
Design and Technology
• Graphic Design
• HTML Pages
• Virtual Tours
• ColdFusion Programming
• SQL Database
• Java Script
• Java Technology

Solution

Working closely with the client, CIS Media designed a website that is elegant and transactional. One that establishes an online presence for Jacob Maarse Florists that focuses on their special niche of high-end, elegant floral bouquets and arrangements. With an easy to use online form, the website can process orders online as well as store customer information for customer service and marketing purposes. The website is 100% organically optimized for searchability in all major search engines such as Google, Yahoo, Looksmart, and MSN. The result of this highly searchable and easily transactional website is the substantial increase of online ecommerce sales.