Golden Circle Tickets E-Commerce

Industry: Ticketing Site: http://www.goldencircletickets.com Description: Golden Circle’s online presence was also raised through search engine optimization and positioning of certain industry keywords and phrases. In addition, the online shopping cart has raised their visibility and potential revenue.

Project Overview

Golden Circle Inc. is a worldwide entertainment and sports ticket broker that caters to both the general consumer and to Corporate America. Golden Circle provides access to entertainment and sports events with high-end service and unique customized entertainment packaging. When Golden Circle first approached CIS Media, they had an existing website that only generated 2% of their 2 million dollar business. The other 98% was through traditional marketing. Golden Circle wanted to increase the amount of sales through the Web and thereby increase their revenue.

Challenge

• Golden Circle wanted to enhance its online initiatives and achieve the following goals:
  
  • Raise the visibility of the Golden Circle and drive customers to purchase tickets online
  • Encourage customer loyalty and reasons for customers to return to the website.
  • Increase revenue of ticket sales through e-marketing and create a full site that showcases the various types of entertainment and sports events that Golden Circle has access to.
  • Utilize today’s Internet e-Marketing strategies, such as Opt-In emailing, search engine positioning, e-commerce and online database to increase and efficiently leverage the Internet’s technology.
  Solution CIS Media developed a website for Golden Circle that was over 400 pages deep, allowing the customers to search, view and purchase tickets online to various “hard to get” sporting and entertainment events. Rich with information, the website has a user-friendly interface and an easy-to-use shopping cart. As events would change frequently, CIS Media also provided Golden Circle with a dynamic content editor, making it easy for their staff to update and change monthly events and featured articles.

Solutions

Web Design and Technology Solutions:
• HTML & DHTML
• Java Script
• CGI Script
• Shopping Cart
• Graphic Design
• Web Content Editor

Marketing Solutions:
• Corporate branding
• eMarketing
• Link Affiliate Exchange
• Product Positioning and Writing

Golden Circle online presence was also raised through search engine optimization and positioning of certain industry keywords and phrases. In addition, the online shopping cart has raised their visibility and potential revenue. As CIS One continues to apply eMarketing solutions to Golden Circle, the company is continuing to reach their goal of ranking in the first page in search engines, for every city of every state for sporting and entertainment productions. Through high ranking placements and intuitive Web development geared for marketing and purchasing, Golden Circle revenues generated from their online sales has dramatically increased.